c. assembling content material
depending on the size of the project these activities can play either a major, or minor role - but all can vary . .

• video - sourcing footage or shooting
• studio or location - shooting of subject matter;
• interviewing personalities
• stills photography - studio and location
• still images - graphics, moving/animated, or compilation sequences;
• video collation - includes capturing, file conversions and then collating for encoding to end platform

this collation stage is the all-important crunch time - a time-consuming part of any production

this is when decisions made earlier, are confirmed or have to be modified!

it highlights what’s working and what isn’t

sometimes we need to pause and go back a step or two and make small adjustments

this is not the time to realise an item in the brief has been forgotten or any of the fundamentals have been missed!

that’s the nature of this technology