EMOTIVE:
      
“emotive”  videos originate from a very specific brief, which has to address a problem, such as a negative mind-set, culture change
or stimulate positive action

these are the hardest videos to create - but with careful research of the audience and their
previous history, a profile of their interests
can be carefully targeted. . .

< back to video

but, they are the easiest to measure in terms of effectiveness; and are the most rewarding

chrysalis has a history of having a high
success rate in this area