PHILOSOPHY                                                                    < back  < back to start
    
chrysalis has always aimed to fill the new technology ‘void’
by working with specialists involved in multimedia production -
from graphics, still images and video - whilst applying the
technical know-how

then to put it all together into a form that will deliver
the message effectively, in its chosen environment
e.g. mobile media, web, projections, live etc

chrysalis has acquired the skills to understand what is involved -
whatever the end platform

this is done by asking the right questions and offering
the most appropriate recommendations

the process begins with a clear and concise profile of the end product -
as would an architect for any building

and for the same reasons, everything hangs off this original plan -
which becomes the “brief”

the accuracy of the brief is more crucial with today’s technology
than it ever was with traditional processes

each step is built on the previous one, so changes can mean going
back and re-building again - a prime reason for budgets being exceeded.

chrysalis accepts it cannot maintain every skill required to cover
every facet of multimedia production, in-house.

therefore it has built up over time, relationships with specialists in
each of the areas - from creative to technical, and these are
accessed on a ‘needs’ basis.